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The Bulldog Roof Estimator

Instant Estimates
For Homeowners. Real Takeoffs For You.

One tool, two sides. Homeowners scan a QR or hit your link and get a Good / Better / Best ballpark in 60 seconds. You get satellite measurements, real bundle counts, and a branded estimate ready to send. The automation handles the chase in between.

Book A Walkthrough
See How It Works
Or try the app yourself
Estimator Live On Heywood Roofing
Satellite + LiDAR roof measurement
Bundle counts across IKO, Landmark, Timberline HDZ
Speed-to-lead SMS in under 60 seconds
Sample Takeoff
28.5 sq · 6/12
Shingle 0% 10% 15% 20%
IKO Cambridge 87 96 100 105
CertainTeed Landmark 86 94 99 103
GAF Timberline HDZ 86 94 99 103
I&W: 3 rolls
Cap: 3 bundles
Starter: 2 bundles
Drip Edge: 22 pcs

The Problem

You're Not Losing On Price.
You're Losing On Speed.

Half your day disappears into ladders, tape measures, and back-of-the-truck math. By the time the quote hits the homeowner's inbox, the next contractor already showed up.

The problem isn't your work. It's the lag between someone wanting a roof and you being able to put numbers in front of them. Cut that lag and you close more jobs at the same price.

  • Quotes that take three days while the lead goes cold
  • Bundle counts done from memory or scribbled on a job sheet
  • Re-quoting at the kitchen table because the first number was a guess
Lead Sent.
Quote Three Days Late.
Lead Status Cold
Response 72 Hours
Outcome Job Lost
One Tool · Two Sides

Built For The Homeowner.
Built For The Crew.

The same data drives both ends. Homeowners see a clean ballpark in 60 seconds. You see the real takeoff and a branded estimate ready to send.

For Homeowners

Instant Estimator

Scan the QR on your truck, your business card, your yard sign — or hit the link from your website. The homeowner types their address, sees their roof from above, picks a tier, gets a price.

  • Good / Better / Best ballpark in 60 seconds
  • Captures name, phone, email, address, and the chosen tier
  • Branded with your logo, colours, and pricing tiers
  • Lives anywhere a QR code lives — truck, mailer, signage
Output
Booked inspection on your calendar
For Contractors

Online Estimator

After the inspection, log in. Pull up the address. Satellite + LiDAR sizes the roof. Click your ridges, hips, valleys, eaves and rakes for true linear footage. Real takeoff matrix. Branded estimate, same day.

  • Bundle counts at 0/10/12/15/20% waste, all shingle brands
  • Ice & water, drip edge, ridge cap, starter calculated from your measurements
  • Pick a waste % — your $/sq pricing flows straight into the proposal
  • Branded PDF estimate with your logo, signature line, and terms
Output
Branded estimate ready to send
What's Included

Every Piece You Need
To Quote And Close

Built around how roofers actually work — measurement, takeoff, estimate, automation, follow-up, all on one stack.

Instant Estimator Widget

QR-driven 3-tier ballpark for homeowners. Lives on trucks, cards, signs, and your website.

Satellite + LiDAR Measurements

Roof area, footprint, and pitch detected automatically from any Canadian address.

Click-To-Measure Tools

Trace ridges, hips, valleys, eaves, and rakes for true linear footage with pitch correction.

Real Takeoff Matrix

Bundle counts at every waste % across IKO Cambridge, CertainTeed Landmark, GAF Timberline HDZ.

Branded Estimate PDF

Your logo, your colours, your terms. Print or email. Same day, every time.

Speed-To-Lead Automation

SMS in under 60 seconds, AI conversation, calendar booking, post-job review request.

The Honest Part

Every Roofing Job Still
Needs An Inspection

Layers, deck condition, soft spots, flashing, ventilation — none of that gets measured from a satellite. That part of the trade doesn't change.

What this tool changes is everything around the inspection. The lead lands faster. The homeowner already has a ballpark. By the time you show up, the conversation is about confirming, not selling.

ESTIMATOR FLYWHEEL ACTIVE
SPEED-TO-LEAD: <60S
FLOW: SUBMIT → BOOK

How The Estimator Flywheel Runs

What happens between a homeowner submitting and you walking up to the inspection.

[STEP 01] HOMEOWNER SCANS

They scan the QR off your truck or business card, type the address, see their roof, pick Good / Better / Best, drop their info.

Lead Captured
[STEP 02] SMS FIRES IN 60S

First-touch text lands on their phone before they put it down. The system answers from your number, in your voice.

First Touch Live
[STEP 03] AI BOOKS THE INSPECTION

Conversational AI answers questions, qualifies the lead, and drops a confirmed inspection on your calendar — without you lifting a finger.

Calendar Filled
[STEP 04] YOU CLOSE WITH NUMBERS

You inspect, log into the Online Estimator, run the takeoff, and email the branded estimate before you leave the driveway.

Estimate Sent
See It Live

Don't Take Our Word.
Use The Tool Yourself.

We run this exact stack on a working roofing brand. Click in, fill the form, watch the system fire.

Live Demo Site

Heywood Roofing

The agency owner's own roofing brand — running the full Bulldog stack as a working portfolio. Hit the site, scan the QR or fill the form, and watch the SMS arrive.

Visit heywoodroofing.ca
Sample Output

Sample Takeoff & Estimate

A two-page sample showing exactly what the takeoff matrix and branded pro estimate look like. Print it, save it, send it to your sales rep.

Open the sample
How It Fits The Bulldog System

The Estimator Is The Hook

Search Domination drives the right person to your business. The Estimator captures them with a price they can act on. Lead Capturing and Automation & AI take it from there.

Used together, every part of the funnel gets stronger. Used alone, the Estimator still books inspections — it's just better when the rest of the system is in place.

Every layer is stronger when the others are wired in.

Bulldog System Flow
Visibility
Search Domination
↓
Hook
Roof Estimator
↓
Speed
Automation & AI
↓
Pipeline
Mobile Lead Connector

Ready to put this on every truck?

Book a Walkthrough
Next Step

Want This
Running On
Your Roofing Business?

Faster quotes.
Booked inspections.
Higher close rate.

We Brand The Estimator In Your Colours

Your logo, your phone number, your tier prices, your shingle list. Homeowners scanning your QR see your business — not ours.

We Wire The Automation On Your Side

Speed-to-lead SMS, AI conversation, calendar booking, post-job review — all running on your numbers and your domain.

We Train You On The Online Estimator

One short walkthrough and you're running takeoffs and branded estimates the same day. No on-call support tickets to chase.

Schedule Your Walkthrough

Book Your
Strategy Call

Pick a time that works. We'll show you the live demo, answer your questions, and tell you exactly what it takes to set this up on your business.

  • See the Instant + Online Estimator in action
  • Watch the SMS automation fire on a live lead
  • No pressure — clear next steps either way

You'll get a confirmation email after booking.