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Follow-up & nurture

The jobs you lose
are the ones nobody chased.

Not the ones you were too dear for. The ones where somebody asked, you answered, and then life got in the way on both sides. This is the set of sequences that sits behind your business and does the remembering.

A contractor at a desk after hours, surrounded by notes and an unanswered phone.
78%

of jobs go to whoever responds first, not whoever quotes lowest.

2–3

follow-ups is where most quotes turn into a yes. Most people send one.

0

of it needs you to remember anything.

First figure is an industry one, not our client results. The other two describe how we set it up.

What it actually does

What is follow-up and nurture?

A set of sequences wired to the moments in a job. Each one knows when to start, what to say, and — the part that matters — when to shut up.

It answers before you can

An enquiry gets a reply in seconds, at midnight, on a Sunday, while you are forty feet up. Not a clever reply. Just a fast one, which is the only kind that matters when somebody has messaged four contractors.

It protects the appointment

Confirmation on booking, then reminders at 24 hours, 3 hours and half an hour out, each with a link to move it. Whether somebody is home when you knock is mostly a question of whether anybody reminded them.

It keeps the quote alive

Most proposals do not get a no. They get a silence that becomes a no by default. A few weeks of light, useful follow-up keeps you in the running without you having to be the one chasing.

It stops on its own

Every sequence cancels the moment the thing it was waiting for happens. They book, they reply, they sign — the rest of the queue is dropped. Nobody gets a reminder about a job they already agreed to.

The one that earns its keep

Six queued. Four sent.
Two cancelled.

The proposal sequence running on a real job. Watch day eleven — Dave signs, and the two messages still sitting in the queue never go out.

  • Starts the moment the proposal goes out
  • Runs while you are busy forgetting about it
  • Cancels the queue the second they sign
  • Every message logged against the job, not lost in your texts
Dave Wilson
Proposal #1042 · $14,800
Running
Day 0 Proposal
Inspection done, proposal sent.
Day 2 Email
Just checking the quote landed — happy to walk you through it.
Day 5 SMS
Any questions on the scope? Takes two minutes to go over.
Day 9 Email
Here is exactly what is included, and the payment options.
Day 14 SMS
Still keen to get this booked before the weather turns?
Day 21 Email
Last nudge — want me to hold your spot in the schedule?
Dave signed on day 11
The remaining two messages were cancelled automatically.
4
messages sent
11
days to signature
0
minutes of your time
What gets installed

Every sequence, and when it shuts up.

These go in during the build. You can change the wording, switch any of them off, or leave them alone — most people leave them alone.

The moment they ask
New enquiry
Text Instant reply from the number they contacted, confirming you have it, with a link to book straight in.
Email A proper acknowledgement with what happens next and how to reach a human.
Text If they have not booked by the next day, one nudge with the calendar link again.
Stops when they book or reply
Once it is in the diary
Booking confirmed
Text + email Confirmation with the date, the arrival window, your name and a calendar invite.
Text Reply RESCHEDULE any time — so a clash becomes a new slot instead of an empty driveway.
Stops when the appointment happens
Before you drive out
Appointment reminders
Text + email 24 hours before — the one that actually prevents the wasted trip.
Text 3 hours before, with a reschedule link in case the day has gone sideways.
Text 30 minutes out — on our way — so nobody is in the shower when you knock.
Stops when they arrive or cancel
If nobody was home
No-show recovery
Text Same day, no guilt trip. Missed you today — want to pick another time?
Email Two days later, one more offer of a slot. Then it leaves it alone.
Stops when they rebook
After you have been out
Inspection done
Text Thanks for the time, and here is when your quote will land.
Email A short recap of what you found, so the proposal is not the first they hear of it.
Stops when the proposal goes out
After the quote lands
Proposal follow-up
Email Day 2 — checking it arrived, offering to walk through it.
Text Day 5 — any questions on the scope?
Email Day 9 — what is included, and the payment options.
Text Day 14 — still keen to get it booked before the weather turns?
Email Day 21 — last nudge, then it leaves them be.
Stops when they sign or say no
Once it is won
Job confirmed
Text + email Deposit confirmation and what happens next, in plain language.
Text Start-date reminder the week before, and again the day before.
Stops when the work starts
After the last tidy-up
Job complete
Email Final invoice, warranty details, and a thank you that sounds like you.
Text Hands over to review automation — three gentle asks, then nothing.
Stops when they review, or the three asks run out

Every sequence is editable, and every message carries an opt-out. Nothing runs without your say-so.

Want to see the sequences?

Twenty minutes and we will walk you through every message, word for word.

Book A Call
How it works

What working with us looks like.

01 20 mins

Demo call

We answer your questions and walk you through the features you actually care about. Yes, it is a sales call. We are not going to pretend otherwise.

02 7–10 days

We build your system

You fill out one onboarding form with your business details. We build the website and the system behind it while you stay on the tools.

03 25 mins

Launch call

We walk you through the whole thing and show you how it runs. Which, honestly, is mostly two buttons.

Ready to stop doing the remembering?

Live in seven to ten days. No contract, cancel whenever.

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Book Your
Strategy Call

Pick a time that works. We'll review your current setup and show you what a smart intake system looks like.

  • See the website + backend automations in action
  • No pressure — clear next steps either way
  • Fast, simple booking

Request Your Free Audit

Takes 30 seconds. No spam — just a real conversation.

Prefer to talk now? Call or text (226) 348-3923